AI Exposed Why My Business Couldn’t Run Without Me
AI agents can't read your mind, and neither can your team. Here's how I write SOPs for my Grok Bot agents and reuse the same instructions…
Lessons from building
a service business.
Hiring, systems, growth, and AI—through the lens of actually running a business.
I Could Afford the Car. I Canceled It Anyway. Here’s Why
I lost $250 on a car I didn't even buy. Best $250 I've ever lost, because it stopped me from repeating the $25,000 lifestyle creep mistake…
3 Hiring Lessons I Learned the Hard Way
What hiring my first employees taught me about judging candidates, communicating directly, and paying strong team members.
How I Run My Pest Control Business With AI Agents
The AI agents I use for reporting, work-order checks, marketing reviews, and administration—and the limits I’ve found.
Give Every Follow-Up a Clear Owner | GorillaDesk Series, Part 6
How to assign one owner to a follow-up task, document handoffs, and keep work moving when the usual person is unavailable.
Make Follow-Up Work Visible | GorillaDesk Series, Part 5
A simple way to make due follow-up work visible, define what completed means, and review exceptions without adding noise.
Cross-Sell by Solving the Next Problem | GorillaDesk Series, Part 4
How to identify a relevant next service for existing customers, use timing thoughtfully, and distinguish potential sales from profit.
Revisit Old Leads With Context | GorillaDesk Series, Part 3
A practical approach to reviewing old leads, respecting declined contact, and measuring the cost of lead recovery.
Build a Follow-Up Queue With Smart Views | GorillaDesk Series, Part 2
How to turn CRM information into a practical follow-up queue, with checks for missing owners and overdue actions.